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From the studio

Practical guides, independent brands, and the details that make a store yours.

6 October 2026

Why the order screenshot reader rejects an image, and how to fix it

The screenshot reader on the new order page only accepts JPEG, PNG and WebP images under a size limit. Here is what each error means and what to do.

6 October 2026

How many items can you put on one manual order?

A manual order allows up to 20 item lines and up to 99 units per line. Here is what those limits mean and how to work around them for big orders.

6 October 2026

How to mark a pending order as paid once the money arrives

Use the status form on the order page to change an order's payment from pending to paid when an offline payment clears. No bank sync happens, so you record it yourself.

6 October 2026

Order reading is switched off: what the message means

If the fill from WhatsApp card is missing or says order reading is switched off, the feature is not enabled for your store. Here is what you can still do.

6 October 2026

How to send a customer their order link on WhatsApp

Every order has a private page the customer can open. Copy it from the order screen and paste it into the chat so they never have to ask where their parcel is.

6 October 2026

Why the order source on a manual order is worth getting right

WhatsApp, Instagram, Phone or Other: the source you pick on a manual order tells you later where your sales actually come from.

6 October 2026

How to refund an online payment in full from your admin

For orders paid through Cashfree, the refund panel sends the money back to the customer's original payment method. Here is how it works and what can go wrong.

6 October 2026

How to record a UPI or cash payment on a manual order

When a customer pays you directly by UPI, cash or bank transfer, the already paid box records it. Here is how it works and why COD behaves differently.

6 October 2026

How to issue a partial refund on an order

The refund panel lets you refund any amount up to what is left. Here is how a partial refund works, and what it does not do to your stock.

6 October 2026

How to create an order for a customer who bought on WhatsApp

Enter a WhatsApp, Instagram or phone order in your Varchas admin so it gets an order number, a stock deduction and a link you can send back.

6 October 2026

Fill an order from a WhatsApp screenshot instead of typing it

The new order page can read a chat screenshot or pasted text and pre-fill the form. Here is how to use it and what you still need to check.

6 October 2026

How to export your orders to Excel for a date range

The orders page can download an Excel workbook of the orders you are looking at, including your search and dates. Here is what is in it and how to use it.

6 October 2026

Which order status changes email your customer?

Marking an order shipped or delivered emails the customer, but packed does not. Here is exactly when emails go out and when they do not.

6 October 2026

Can you refund a cash on delivery order from your admin?

Cash on delivery money never passes through the payment gateway, so the refund panel records the refund rather than sending it. Here is how to handle it.

6 October 2026

Paste a customer's chat to fill the address and items automatically

Instead of retyping an address from WhatsApp, paste the messages into the new order page and let it fill the form for you to review.

23 September 2026

Your brand on its own domain

Why moving from a shared link to your own domain matters, and how it works on a Varchas store.

23 September 2026

You don't own your customers on a marketplace

A marketplace sale is a transaction with the platform's customer, not yours, and that difference shapes everything about how your brand can grow.

23 September 2026

Writing product descriptions people read

A good product description answers the questions a customer is already asking themselves, in the founder's own voice, not borrowed marketing language.

23 September 2026

Wishlist, and why it brings people back

How a wishlist on a Varchas store gives undecided browsers a reason to return instead of forgetting.

23 September 2026

Why selling in Instagram DMs stops working

DMs are a great way to start selling, but the same habits that got you your first ten orders will slow down your next hundred.

23 September 2026

Why email still wins for repeat sales

Email feels old-fashioned next to Instagram and WhatsApp, but it is the one channel a platform cannot restrict, throttle or take away from you.

23 September 2026

Why drops beat always-on catalogues

A small brand with a hundred products sitting online all year gets browsed; a small brand that drops twenty pieces on a Friday gets bought.

23 September 2026

WhatsApp orders are great, until they aren't

WhatsApp is the most trusted channel for Indian shoppers, but trust in the app doesn't fix the manual chaos of running orders through it.

23 September 2026

Your first 30 days online

The first month of a real online store is less about traffic and more about getting the basics - photos, prices, payment, records - genuinely right.