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From the studio

Practical guides, independent brands, and the details that make a store yours.

7 October 2026

What is a WhatsApp broadcast list? (and how to use it politely)

A broadcast list lets you send one message to many saved contacts as separate chats, and it should only go to people who have agreed to hear from you.

7 October 2026

What is an About page? (and what to say on it)

An About page tells shoppers who is behind the store and why, and a short, honest founder story with a few concrete details is all it needs.

7 October 2026

What is a batch number? (and why you should track one)

A batch number marks which production run a product came from, so if one batch of candles or skincare has a problem you can trace and fix it quickly.

7 October 2026

What is a backorder? (and why it matters for your store)

A backorder means taking an order for something you have run out of, with a promise of when it will ship, and the whole thing lives or dies on that promise.

7 October 2026

What details must every product description include?

A practical checklist of the details shoppers look for in a product description, from size and material to what is in the box and delivery notes.

7 October 2026

What COD remittance means for your cash flow

When a customer pays cash on delivery, the money reaches you later through the courier, and that gap between delivery and receipt is something you should plan your spending around.

7 October 2026

What can I change in my store settings and where is each thing?

A tour of the eight tabs in Admin > Settings, so you know where to go for payments, shipping, homepage text, social links and alerts.

7 October 2026

What background colour works best for product photos?

The best background is the one that separates your product from its surroundings. How to choose by contrast, not by rule.

7 October 2026

"What are terms and conditions for a store?"

Terms and conditions are the house rules of your store, covering how orders, prices, delivery and disputes work, so customers and you share the same expectations before a sale.

7 October 2026

How much can I spend on a new-customer welcome offer?

Price a welcome offer per hundred new visitors, and check that each person who redeems it still leaves you with money after the discount.

7 October 2026

Do you need a weighing scale to ship from home?

Why a simple kitchen or parcel scale pays for itself in avoided surprises, and which features matter when you pick one, without brand or price talk.

7 October 2026

How do you plan stock for wedding season?

Use the enquiries and orders you already have, add your lead times and keep bulk and gifting stock separate so one big order does not empty your shelf.

7 October 2026

How do you handle wedding return-gift and bulk orders?

Quote, set minimums, fix lead times and plan the packing for return-gift style bulk orders so a big order does not turn into a loss or a missed date.

7 October 2026

What content should a D2C brand post during wedding season?

A simple weekly rhythm of posts around gifting, guest outfits and keepsakes, for brands whose products genuinely fit weddings.

7 October 2026

Reviews on your store or social proof screenshots, which builds trust?

Screenshots of chats are quick and personal but easy to doubt, while reviews on your own store are controlled and lasting, so use each for what it does best.

7 October 2026

How do I calculate volumetric weight for my parcel?

A light but bulky box can be billed as if it were much heavier, and this worked example shows the volumetric weight formula step by step.

7 October 2026

When should something be a variant and when a separate product?

A practical decision rule for choosing between a variant and a separate product, based on price, photos, description and how customers shop.

7 October 2026

What should I pin at the top of my Instagram profile?

Pin a how-to-order post, a best seller and a proof post so that every new visitor sees what matters before they scroll.

7 October 2026

How to use cheap LED lights for product photography at home

Set up two soft LED lights, diffuse them properly and avoid mixing light colours so your photos look consistent in any weather.

7 October 2026

UPI only or more payment options, how many methods do you need?

More payment choices can help a shopper finish an order but each one adds something to explain and reconcile, so think about your customers before you add more.

7 October 2026

How do I price different pack sizes fairly per ml or gram?

Selling the same product in 100 ml and 250 ml packs means checking the price per ml and the margin on each pack, so the bigger one rewards buyers without eating your profit.

7 October 2026

How do you prepare stock and listings for Ugadi?

Review your stock, photos and descriptions ahead of the new-year festival so your store is accurate, tidy and ready before customers arrive.

7 October 2026

What Ugadi gifting bundles can a home business offer?

Ugadi gift sets work best when they are built from things you already make, packed simply and priced after you add up every rupee of box, filler and time.

7 October 2026

How do Instagram sellers plan Ugadi content?

A light three-phase plan for the weeks before Ugadi, the festival week itself and the follow-up, built so one person can manage it alongside orders.