Practical guides, independent brands, and the details that make a store yours.
Run one price for a few weeks, then another, and compare total profit instead of order count, because the price with fewer orders can still leave more money in your pocket.
Read more →Most sweet-shop disputes come from spoilage worries and unclear shelf life. Here is how to set expectations in the listing so fewer complaints reach you.
Read more →A plain sheet with three columns, order, reason and fix, can show you where your parcels keep failing. Here is how to set it up and read it without needing any benchmark.
Read more →Breakage claims are the main terracotta dispute. Here is how to set expectations in the listing and gather proof so fewer complaints turn into losses.
Read more →Sometimes you learn about damage before the customer does, from a courier note or a photo. Here is a sympathetic message structure with clear next steps and no promise you have not yet decided to make.
Read more →An inclusive price already contains the tax, an exclusive price adds it on top, and mixing them up is a common source of pricing mistakes.
Read more →Adding the same rupee increase to your price quietly shrinks your margin, so work out the new price from the margin you want to keep.
Read more →Two discounts applied one after the other multiply instead of adding, so 20 percent then 10 percent gives 28 percent off, and this affects your price and your profit.
Read more →Products people run out of can suit repeat billing, while gifts and one-off buys usually do not, and a good reorder reminder can do much of the same job.
Read more →Add up stock, packaging and your first ad budget, then add a buffer, and you get a realistic opening figure instead of a hopeful one.
Read more →Two discount codes that look harmless alone can squeeze an order down to almost no profit, as this Rs 700 example shows.
Read more →If returns cost you money every month, someone pays for them, and this worked example shows how spreading the cost over kept orders compares with charging nothing.
Read more →You can protect yourself from failed COD parcels by watching neutral order signals, such as incomplete details or silence after confirmation, instead of guessing from a name, region or gender.
Read more →Most spice disputes are about taste and freshness, which are hard to prove either way. Setting expectations in the listing prevents many of them before the order is placed.
Read more →The same lane can be spelled five ways and typed in English, Hindi or Telugu letters. Here is how to spot trouble early and ask the customer to retype without making them feel blamed.
Read more →Find the lowest price that still covers cost, shipping and packing, so a clearance sale frees cash without turning into a loss.
Read more →Three terms sellers mix up. A plain-language explanation of what a SKU, a product ID and a barcode each are and who uses them.
Read more →Worked examples of readable SKU patterns for products that come in several colours and sizes, using category, style, colour and size parts.
Read more →If a large uses more material than a small, price it from its own cost and your margin target, then compare that with simply adding a flat amount.
Read more →Footwear, rings and bangles each need a different measuring method, so explain how to measure at home and be careful before you promise any size conversion.
Read more →A spreadsheet is free and flexible but depends on you typing every row correctly, while a store dashboard records orders as they happen.
Read more →Raising a price from Rs 500 to Rs 550 can lose you up to a fifth of your orders and still leave profit unchanged, and this post shows the arithmetic so you know your own limit.
Read more →List your month's revenue, subtract each cost in a fixed order, and read the leftover as your net profit, with a worked example that ends at Rs 12,000.
Read more →Plain, honest subject lines that say what is inside work best for a small brand; here are patterns you can adapt and mistakes to avoid.
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