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From the studio

Practical guides, independent brands, and the details that make a store yours.

7 October 2026

A reusable product description template for small sellers

A plain fill-in template for product descriptions, with placeholders and one worked example, so every listing in your catalogue has the same helpful structure.

7 October 2026

How do I put a price on my own time?

Time spent per item multiplied by an hourly rate you choose gives your labour cost, and the rate you pick changes the final price more than you expect.

7 October 2026

Low price or premium positioning, choosing where you sit

Where you place your prices shapes your photos, packaging and support workload, so this walks through what each position asks of you rather than which one wins.

7 October 2026

How to set a selling price that hits a target margin

Divide cost by one minus your target margin. With a Rs 300 cost and 40 percent margin, the price is Rs 500.

7 October 2026

How do I price a bundle when one item has a high margin and one low?

When a bundle pairs a high-margin product with a low-margin one, the blended margin sits in between, and you can work out how much discount it can absorb.

7 October 2026

Premium packaging or plain, is the extra spend worth it?

Use simple rupee arithmetic to see what better packaging really costs per order and how many repeat purchases it would need to pay for itself.

7 October 2026

What should a small seller prepare for Pongal?

Choose Pongal products from your own order history and customer questions, size the stock cautiously, and sort packaging and timelines before the rush.

7 October 2026

How do you build a Pongal gift hamper from your own products?

Build a Pongal hamper by picking items that belong together, packing them to survive transit, and checking that the price covers box, labour and a margin.

7 October 2026

What should your Pongal content calendar look like?

A simple week-by-week plan for posts and stories around Pongal that builds anticipation, gives clear order dates, and leaves room for real-time updates.

7 October 2026

Pick, pack, hand over, a simple checklist for home sellers

A short checklist covering the item check, label check and handover can catch many mistakes before a parcel leaves your hands. It will not remove errors, but it will make them rarer.

7 October 2026

How to pick a colour palette for styled product shots

Use contrast, a limited palette and simple colour-wheel logic to choose backgrounds and props that make your product stand out.

7 October 2026

Physical or digital product for your first store, key differences

Physical goods bring stock, packing and shipping while digital goods remove those but bring their own questions, so compare them before you choose.

7 October 2026

How to photograph yoga wear for your online store

A shot plan for sellers of leggings, tops and sports bras, showing stretch and fit in real poses so buyers can judge before ordering.

7 October 2026

How to photograph wooden toys for your online store

A shot plan for sellers of handmade wooden toys, with a scale shot using a child's hand and close-ups that show the finish and joinery.

7 October 2026

How to photograph traditional sweets for your online store

A shot plan for sellers of laddus, barfis, halwas and other mithai, covering glossy fresh pieces on a plain plate and honest size cues.

7 October 2026

How to photograph tote bags for your online store

Plan a short shot list for tote bags, from the bag worn on a shoulder to a flat lay that shows the print detail, handles and inside.

7 October 2026

Why you should photograph or film your packing process

A thirty-second habit of capturing the product, contents and sealed parcel gives you calm, factual evidence if a customer later reports damage or a missing item.

7 October 2026

How to photograph terracotta pieces for your online store

A shot plan for sellers of terracotta pots, planters and decor, showing earthy texture in daylight with a clear scale reference.

7 October 2026

How to photograph school supplies for your online store

A shot plan for sellers of notebooks, pens, geometry boxes and stationery sets, built around a neat flat-lay of the full set on a desk.

7 October 2026

How to photograph resin art for your online store

Resin pieces are all about depth, clarity and how light moves through them. Here are the shots to plan so a buyer can feel that from a screen.

7 October 2026

How to shoot products on a friend or family member as a model

Wearable products look better on a person. Here is how to ask, direct and frame a friend or relative so the photos show the product well and everyone is comfortable.

7 October 2026

How to photograph organic fertiliser for your online store

A bag of compost is not exciting, but the right shots make it understandable and trustworthy. Plan the pack, the contents, a scoop for dosage and the plants it is for.

7 October 2026

How to photograph millets for your online store

Millets are small, beige and easy to make look boring. Here is the shot list that shows grain variety and how the grain looks on a plate.

7 October 2026

How to photograph mehendi cones for your online store

A mehendi cone looks like any other cone until you show the stain. Plan shots that prove colour, freshness and ease of use.