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From the studio

Practical guides, independent brands, and the details that make a store yours.

7 October 2026

How can a Reel show product size using everyday objects?

Centimetres mean little on a phone screen. A hand, a pen or a water bottle in the frame lets viewers feel the size, which cuts down on wrong orders.

7 October 2026

How do I use customer unboxing videos in my Reels with permission?

A customer's own unboxing is the most believable content you can post, but only with a clear yes. Here is how to ask in writing, credit properly and respect a no.

7 October 2026

How do I tease a seasonal collection in Reels without exact dates?

A teaser builds interest before a launch. Words like soon, this season and waitlist let you do it without ever committing to a festival or launch date you cannot keep.

7 October 2026

How do I make a Reel of packing an order that people watch?

A packing clip works when it has a clear beginning and a satisfying last line. Here is how to shoot one with a few simple angles and no clutter.

7 October 2026

How do I compare two of my own products in a Reel without being pushy?

When a buyer cannot choose between two of your products, a calm side-by-side with honest pros and cons helps them decide and builds trust in your advice.

7 October 2026

How can a small seller make a before-and-after Reel?

Before-and-after clips work when the change is real and visible. Here are three honest versions, raw material to product, cleaning and styling, with no misleading edits.

7 October 2026

How can I turn customer questions into Reels?

Every DM you answer is a Reel waiting to be filmed. Here is how to turn one real customer question into a short repeatable series, without inventing topics.

7 October 2026

How to reduce parcel size without risking the product

Right-sized boxes, flat packing and getting rid of empty air, so your parcels shrink while the product stays protected.

7 October 2026

How to record a short product video with a phone

Steady shots, good light and a simple shot order are enough to make a clear short video of your product at home.

7 October 2026

How do I include wastage in my cost per unit?

When part of your raw material is cut away or spoiled, divide the total spend by the usable amount, not the amount you bought.

7 October 2026

How early should you stock up for Rakhi season?

Work backwards from the festival through shipping and supplier lead times to find the latest sensible date to order Rakhi stock, then add a buffer.

7 October 2026

How do you handle Rakhi orders sent to a sibling in another city?

Many Rakhi orders go to someone other than the buyer, so collect the recipient's details and a gift message clearly and set honest delivery expectations.

7 October 2026

What Rakhi gift packaging ships safely and still looks special?

Rakhi gifts need to look festive on opening yet survive courier handling, so protect the item first and add the pretty layer inside the outer carton.

7 October 2026

Questions to ask a courier before you start shipping

A written list of questions on pickup, COD remittance, claims and support helps you compare couriers fairly and avoid surprises after you have started sending parcels.

7 October 2026

How do I price 1, 3 and 5 pack options?

Multi-pack pricing rewards bigger baskets but trims your profit per unit, and this example shows exactly what each tier earns on a product costing Rs 100.

7 October 2026

How do I check my profit when I sell well below the listed price?

Compute profit on the price you actually received, and note that margin measured on the selling price looks very different from margin measured on the list price.

7 October 2026

Which product earns me more per hour of work?

A product with a bigger profit per piece may pay you less for your time, so divide profit by the hours each item takes before deciding what to make more of.

7 October 2026

What is my profit on 100 COD orders if 15 come back?

Take 100 COD orders, 85 delivered and 15 returned, and the profit comes to Rs 14,750 on these illustrative numbers, which drops sharply if returns rise to 25.

7 October 2026

How do I add my own product types for the shop filter?

The Catalogue tab in Settings is where you add, rename and delete product types. Here is how each action works and why delete sometimes greys out.

7 October 2026

Product title mistakes small sellers make and how to fix them

Keyword stuffing, vague names, all-caps and other common title mistakes, each with a simple fix you can apply in a few minutes.

7 October 2026

What is a good product title formula for an online store in India?

A fill-in-the-blanks product title formula with two worked examples, so you can name every item in your catalogue the same clear way.

7 October 2026

How to take product photos on dull or rainy days

Use the brightest window spot, a lamp with matching colour and a simple reflector to get clean photos when the sky is grey.

7 October 2026

A product photography checklist to run before you upload

A short checklist covering focus, crop, colour, clutter and shot list so you catch the common problems before customers see them.

7 October 2026

Should I push my highest-margin product or my best seller?

Total profit equals profit per piece times pieces sold, so compare both products on that number and see what a few extra sales of the high-margin item would add.