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From the studio

Practical guides, independent brands, and the details that make a store yours.

7 October 2026

Packing phone accessories and small electronics for courier

Anti-static pouches, snug cushioning and tamper-evident sealing for cables, chargers, earbuds and cases, explained in plain terms for small sellers.

7 October 2026

How to pack dry fruits and nuts so they reach the customer safely

Protect freshness and shape by using sealed pouches inside rigid boxes, with cushioning, labelling and a quick shake test before every parcel leaves.

7 October 2026

How to pack DIY craft kits so they reach the customer safely

A kit is only as good as its last missing piece. Pack in labelled compartments, check a list before sealing and keep small parts from escaping.

7 October 2026

How to pack cosmetics and skincare bottles for shipping

Secure each cap, cushion every bottle with bubble wrap and keep bottles from touching, so serums, creams and toners reach customers neat and unspilled.

7 October 2026

Packing ceramics and pottery so they arrive in one piece

Wrap every ceramic piece separately, nest it in a snug box with cushioning on all sides and keep pieces apart, which reduces the chance of chips and cracks in transit.

7 October 2026

How to pack candles so they do not melt or crack

Practical packing for candles and wax melts, covering cushioning, sturdy containers and keeping everything from sliding around in the box.

7 October 2026

How to pack brass and pooja items so they reach the customer safely

Heavy brass diyas, lamps and idols dent and scratch in transit, so here is a layer-by-layer packing method that protects the metal and the finish.

7 October 2026

How to pack board games so they reach the customer safely

The box is part of the product, and corners are the first thing to crush. Protect the edges, keep the contents from rattling and use a proper outer carton.

7 October 2026

How to pack homemade cakes and bakes so they reach the customer safely

Practical packing steps for home bakers shipping cakes and bakes, focused on boxes that keep frosting and shape intact in transit.

7 October 2026

How to pack baby care products so they reach the customer safely

Parents expect baby products to arrive clean and sealed. Layered, hygienic packaging keeps contents untouched and gives the buyer confidence on opening.

7 October 2026

How to pack art prints and posters without folds or dents

Tubes, rigid flat mailers and corner protection, explained for sellers who ship prints and posters and want fewer damaged corners and creases.

7 October 2026

How can I make unboxing feel special on a tight budget?

Neat folding, a layer of tissue, a handwritten note and tidy labelling can make a parcel feel cared for without adding meaningful cost, as long as the product stays protected.

7 October 2026

How do I add up the real packaging cost per order?

Packaging is made of five or six tiny costs that disappear when you look at them one by one, so here is how to add them into a single per-order figure.

7 October 2026

How much of my price should go to packaging?

The same Rs 28 of packaging barely dents a Rs 400 product and badly squeezes a Rs 150 one, and this walkthrough shows exactly how it changes your margin.

7 October 2026

How much should I pay myself from the profit?

Taking out all the profit starves the shop of stock money, while taking nothing burns you out, so compare a few splits using a simple Rs 12,000 monthly example.

7 October 2026

Own store, marketplace or social-only: which should a new seller start with?

A decision framework for choosing between your own store, a marketplace and selling only through social media, judged on control, customer data, effort and risk.

7 October 2026

How do I spread monthly overheads across each order?

Divide your fixed monthly costs by the number of orders, and you will see why selling more makes each order carry a smaller share.

7 October 2026

Set up your store yourself or hire someone, how to decide

Setting up a first store yourself costs time but teaches you the system, while hiring helps with speed, and what matters most is who will look after it later.

7 October 2026

Organising a small packing station at home

You do not need a warehouse to pack well. A single table, a few labelled containers and a clear left-to-right flow can turn a corner of your home into a reliable packing station.

7 October 2026

Returns and complaints when selling organic fertiliser online and how to reduce them

Buyers often expect quick plant results from organic fertiliser, then blame the product when growth is slow. Honest listing text cuts most of that before it begins.

7 October 2026

Organic content or paid ads, what a new store should lean on

Organic content builds slowly and cheaply while paid ads buy attention fast at a price, so a new store needs a deliberate split and a way to test it.

7 October 2026

Chasing new buyers or nurturing repeat ones, where to put effort

Finding new customers and bringing old ones back are different jobs, and a store that keeps its customer records can follow up without spending on ads again.

7 October 2026

Limited serviceable pincodes or shipping everywhere, which suits you?

Shipping only to a few areas keeps things simple and safe, while shipping nationwide widens your market but adds damage, return and support work.

7 October 2026

How should a small brand plan stock for Onam?

Plan Onam stock by looking at your own past orders, adding your real supplier lead time and holding back more cash only for the items you can sell through.