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From the studio

Practical guides, independent brands, and the details that make a store yours.

7 October 2026

How should you prepare your returns policy for Onam orders?

Before a gifting rush, reread your return and exchange terms, fix anything vague and tell customers the rules before they pay, not after a problem.

7 October 2026

How do you plan Onam gift packaging and bundles?

Choose packaging that survives a courier and bundles that keep margin, by testing one sample parcel and costing every part of the set before you announce it.

7 October 2026

Niche focus or broad range, where should a small store play?

A narrow range makes your content, trust and repeat buying easier to build, while a broad range offers more reasons to buy but dilutes your story.

7 October 2026

Fun product names or descriptive names: which works for a small brand?

Brand-style names give a product personality, descriptive names make it understandable. Here is how to use both without confusing your customer.

7 October 2026

What does it cost me to keep stock sitting on the shelf?

Stock that does not sell is not free to keep, so put a monthly percentage on it and watch the rupees add up.

7 October 2026

Monthly drops or an always-open store, a planning view

A drop calendar and an always-open catalogue ask different things of your time, stock and customers, so compare the rhythm before you commit.

7 October 2026

Mistakes to avoid when creating SKU codes

Codes that are too long, reused, inconsistent or full of look-alike characters create packing errors. Here is what to avoid and what to do instead.

7 October 2026

Minimum order value or none, should you set one?

A minimum can stop orders that lose money on shipping but it can also turn away buyers, so a worked example helps you see whether a free shipping line does the job gently instead.

7 October 2026

Returns and complaints when selling millets online and how to reduce them

Many millet buyers are new to cooking the grain and blame the product when the dish fails. Clear cooking guidance in the listing prevents most of those disputes.

7 October 2026

Can I see how shoppers move around my store?

The optional Microsoft Clarity field on the Analytics and alerts tab connects your own Clarity project. Here is what you enter and where the viewing happens.

7 October 2026

Message templates for late deliveries that keep customers calm

Three short, ready-to-adapt templates for the most common causes of a late order, plus a few habits that make any template sound like a person wrote it.

7 October 2026

Returns and complaints when selling mehendi cones online and how to reduce them

Weak stain and freshness doubts cause most mehendi complaints. Honest listings, a date on the cone and simple aftercare notes keep expectations realistic.

7 October 2026

What is the biggest coupon I can offer without losing money?

Work backwards from the profit you want to keep per order, and the largest safe coupon falls out as a rupee figure and a percentage.

7 October 2026

What is the most I can pay to get one customer from ads?

Your maximum customer acquisition cost is capped by the contribution you earn from that customer, and a safer working limit sits well below the cap.

7 October 2026

How big a discount can I give on a bundle?

Start from your cost and your target margin and the largest bundle discount you can afford falls out of one short calculation.

7 October 2026

Markup versus margin, explained with one example

Same Rs 50 profit, two different percentages. Learn which is which and why sellers mix them up.

7 October 2026

What is margin of safety and how far above break-even am I?

Margin of safety shows how far your actual sales sit above break-even, which tells you how big a sales dip your store can survive before it starts losing money.

7 October 2026

How to make a size chart for your clothing store

Measure your own garments laid flat, record the numbers, and label whether you show body or garment measurements, so buyers can pick the right size with confidence.

7 October 2026

Made-to-order or bulk production, trade-offs for a home brand

Making only after an order protects your cash and cuts waste, but customers wait longer, so here is how to weigh lead time against stock risk.

7 October 2026

What loyalty perks can I give without spending much?

Early access, handwritten notes and a small birthday-month gesture cost very little, and this post shows how to run each one without a points system.

7 October 2026

How to describe length and width for sarees, dupattas and fabric by the metre

Write exact length and width, say whether the blouse piece is included and how long it is, and avoid assuming buyers know what is normal for each item.

7 October 2026

Returns and complaints when selling leather goods online and how to reduce them

Most leather complaints are about scuffs, smell and colour not matching the screen. You can prevent many of them by telling buyers the truth in the listing.

7 October 2026

Launch with a sale or at full price, which first impression to make

A launch discount can bring early orders but may anchor customers to a low price, while full price signals confidence but needs patience, so plan the exit before you start.

7 October 2026

What landed cost is and why it beats the supplier price

Landed cost adds freight and handling to the purchase price, so you price from what stock really cost you to get in hand.