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From the studio

Practical guides, independent brands, and the details that make a store yours.

7 October 2026

How to shoot a simple 360 degree product spin with a phone

A turntable, fixed phone position and even rotation steps give you a set of angle photos or a short rotating clip of your product.

7 October 2026

Should you use the phone flash for product photography?

Direct flash creates glare and harsh shadows on most products. Here is why it goes wrong, and the few cases where it can still work.

7 October 2026

Should a product title include the colour and size?

When colour and size belong in the product title and when they belong in variants, with a simple rule for deciding.

7 October 2026

How can trimming packaging weight reduce my shipping cost?

Shipping is often priced in weight slabs, so shaving a few grams off your packaging can drop an order into a cheaper slab, as this illustrative example shows.

7 October 2026

Which Instagram Highlights should a small shop have?

A short, useful set of Highlights such as How to order, Delivery, Reviews and FAQs, and what to put inside each one.

7 October 2026

How to set honest delivery time expectations on your store

Most delivery complaints start with a promise that was too tight. Here is how to build your estimate from dispatch time plus transit time, add a cushion and avoid over-precise claims.

7 October 2026

Setting a reorder point so you never run out

A reorder point is the stock level at which you place your next supplier order, and you can set one from how long restocking takes and how fast you usually sell.

7 October 2026

Setting a daily cut-off time for same-day dispatch

A cut-off time tells customers and yourself which orders go out today and which go tomorrow. Here is how to choose one that fits your day and how to announce it without overpromising.

7 October 2026

How to set up SKU codes for a small online store

What a SKU is, why even a tiny store benefits from readable codes, and a simple scheme you can keep in a spreadsheet.

7 October 2026

Where do I set my store name, support email and GSTIN?

The Store details tab holds four fields. Here is what each one does, where it shows up, and what to check before you save.

7 October 2026

How do I choose a free shipping threshold that does not lose money?

Work backwards from your margin and your shipping cost and you can find the lowest free shipping threshold that still leaves you a profit.

7 October 2026

SEO basics for a new online store, what to do first

Start with the three things a search engine and a shopper both read first, the page title, the description and a clear product name, and do them well on every page.

7 October 2026

A COD confirmation message you can copy for WhatsApp

A ready-to-use confirmation message for cash on delivery orders, with a line-by-line explanation of why each part is there, so you can adapt it to your own voice.

7 October 2026

Own domain or free subdomain, is paying for a domain worth it?

A free address gets you started but a domain of your own is easier to remember, gives you matching email and stays with you if you ever change platforms.

7 October 2026

Selling your own brand or a multi-brand store, key differences

Your own brand gives you control over identity and margin while a multi-brand shelf gives variety but makes trust and stock harder, so this compares the two honestly.

7 October 2026

Small batches or stocking up big, how to size your inventory

Small batches protect your cash but risk stockouts, while big orders can lower unit cost but lock money, so size inventory by what you can afford to be wrong about.

7 October 2026

All-India delivery or local-only, which should you start with?

Local delivery is simpler and easier to fix when something goes wrong, while all-India delivery reaches more people but adds courier time and returns to manage.

7 October 2026

Self-shipping vs using a shipping aggregator, the concept

Booking couriers yourself gives you control and direct relationships, while an aggregator gives you coverage and convenience, and the right mix depends on your volume and your time.

7 October 2026

Self-shipping or a courier aggregator: how to choose at your volume

Hand-delivering and local runs suit small, nearby order counts, while an aggregator brings predictable booking and tracking once you ship around the country.

7 October 2026

Seasonal or evergreen products, how to balance your range

Evergreen items give you steady orders and festival items give you bursts, and the trick is keeping both without overbuying stock for a short window.

7 October 2026

Returns and complaints when selling school supplies online and how to reduce them

Missing items in a set cause most school supply disputes. Here is how to set expectations in the listing so fewer complaints reach you.

7 October 2026

How do you plan stock for school reopening?

Use your enquiries and past orders to size back-to-school stock, buy deep only in the items parents repeat, and keep a reorder plan for the first rush.

7 October 2026

What bundles and value packs suit school reopening?

Practical back-to-school bundles built around what parents already buy together, with a margin check using made-up numbers you can replace with your own.

7 October 2026

Scheduling courier pickups around your working day

Pickups only work when your packing is finished before the courier arrives, so here is how to build a daily rhythm that matches your pickup window instead of racing it.