Practical guides, independent brands, and the details that make a store yours.
Volumetric weight is a size-based weight that couriers may bill when your box is big and light, which is why a feather-light parcel can still cost more than you guessed.
Read more →A no-maths explanation of why a big, light parcel can cost more to ship than a small, heavy one, and what that means for how you pack.
Read more →User-generated content is anything your customers create about your product, such as photos and videos, and you should always ask permission before using it.
Read more →Upselling offers a bigger or better version of what the customer is already looking at, while cross-selling suggests a related item that goes with it.
Read more →UPI lets a customer pay straight from their bank account using an ID, a QR code or a collect request, and sellers use it both through a gateway and directly.
Read more →The unboxing experience is how it feels to open your parcel, and a little tissue, a sticker and a note can make a small brand feel cared for without costing much.
Read more →Two-step verification asks for a second code after your password, so a stolen password alone cannot get into your accounts, and here is where small sellers should turn it on.
Read more →Tamper-proof packaging shows if a parcel or pack has been opened, and a jewellery seller can use seals and bags to give both sides some confidence.
Read more →A reorder point is the stock level at which you place your next order, and it comes from how fast you sell and how long your supplier takes to deliver.
Read more →SSL is what scrambles the data between a shopper's phone and your website, and the browser padlock is the visible sign that the connection is protected.
Read more →Social proof is evidence from other real people that your products are worth trusting, and a new store can build it honestly without inventing anything.
Read more →Safety stock is a deliberate extra cushion of inventory for delays and sudden demand, and how much you keep is a choice that balances cash against running out.
Read more →RTO means return to origin, a parcel that comes back to you undelivered, and it can quietly eat the profit from several good orders; here is a clear example and what helps.
Read more →RTO means return to origin, a parcel that travels all the way back to you undelivered. This guide explains where the cost comes from, even when you never see a clear bill for it.
Read more →ROAS is the sales you get for each rupee of ad spend, and it looks healthy on a dashboard even when your margin leaves you with nothing, so always check it against profit.
Read more →Retargeting means showing ads to people who already visited your store, like a shopper who looked at a bag and left, and this guide explains it without jargon.
Read more →Margin is the share of your selling price that you keep as profit, and it is not the same as markup, which is measured against cost.
Read more →Couriers deliver only to certain pincodes, so a buyer in an unserviceable area cannot receive your parcel, and a check at checkout saves both of you the trouble.
Read more →Phishing is a fake message that tries to make you share a password, code or payment, and sellers often meet it as a fake courier notice or a fake payment screenshot.
Read more →Page speed is how quickly your store shows up and becomes usable on a real phone, and the biggest causes of slowness are usually things you control.
Read more →An order confirmation call is a quick check with a COD buyer before you ship, and this guide gives a short script and helps you decide when a call is worth the time.
Read more →NDR stands for non-delivery report, the flag raised when a courier could not hand over a parcel, and a quick friendly message to the customer often decides what happens next.
Read more →MRP is the maximum retail price printed on a pack, the ceiling you sell at or below, and your actual selling price is the number your customer really pays.
Read more →MOQ is the minimum order quantity a supplier will sell you, and when it is higher than you want to test, it affects your cash, storage and risk.
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