BLOG

From the studio

Practical guides, independent brands, and the details that make a store yours.

7 October 2026

How often is too often to send WhatsApp broadcasts?

There is no proven perfect number, but a light rhythm tied to real news, plus a habit of reading customer signals, keeps you on the right side.

7 October 2026

How often should a tiny seller post on Instagram?

There is no magic number. The right rhythm is the one a single person can keep up for months, so start small, protect it, and grow only if it feels easy.

7 October 2026

How often should a small brand email its list?

There is no correct number of emails per month; send when you have something worth reading, keep a rhythm you can sustain, and watch your own replies.

7 October 2026

How much stock should a small seller plan for Diwali?

Estimate festive stock from your own past orders and your supplier lead time instead of guessing, then cap the order at what you can afford to be wrong about.

7 October 2026

How much cushioning does a parcel actually need?

A hands-on shake and press test that tells you whether your parcel has enough padding, with no formulas and no pretending that one universal rule exists.

7 October 2026

How many variants is too many for one product listing?

There is no magic number, but too many colour and size options can confuse customers and make stock hard to track. Here is how to judge your own limit.

7 October 2026

How many photos should each product listing have?

There is no magic number, but there is a sensible shot list for each kind of product. Here is how to decide what your buyers need to see.

7 October 2026

How many good orders does it take to pay for one return?

With Rs 250 profit per order and Rs 155 cost per return, one return erases 0.62 of an order in cost, and ten returns in a hundred orders take a noticeable slice of your month.

7 October 2026

How to choose a return window for your store

There is no standard number of days that fits every shop. Here are the factors that should decide your return window, from what you sell to how long parcels take to arrive.

7 October 2026

How long should a product title be on your own store?

Why there is no magic character count for product titles, and how to judge the right length by how it reads on a phone, a product card and a shared link.

7 October 2026

How much profit do I really lose when I give a 10 percent discount?

A 10 percent discount sounds small, but because your costs stay the same it can cut profit by a quarter or more, as this simple example shows.

7 October 2026

Can I hide a social icon temporarily without deleting my handle?

Each social channel in Settings has its own on/off switch that keeps your handle saved. Here is how it works and when it is useful.

7 October 2026

Handmade or resale: how the two business models differ for a small seller

Making your own products and reselling someone else's differ in margin structure, stock risk, scalability and storytelling, and neither earns more by default.

7 October 2026

Returns and complaints when selling handmade soaps online and how to reduce them

Skin is personal, so soap complaints often come down to sensitivity. Clear ingredient lists and honest expectations in the listing prevent many of them.

7 October 2026

Returns and complaints when selling handloom textiles online and how to reduce them

Colour variation and weave irregularity are often read as defects. Here is how to set expectations in the listing so fewer handloom pieces come back.

7 October 2026

Handling where-is-my-order messages without losing your day

Status questions can eat hours of a solo seller's day. A reusable reply and a fixed check routine let you answer fast and still sound like a person.

7 October 2026

How to handle size exchange requests for clothing

A size exchange is easier on both sides than a refund, if you follow a simple flow and check stock first. Here is a step-by-step way to run it from your phone.

7 October 2026

What to do when a customer gives an incomplete address

A short script, a sensible follow-up order and clear next steps for orders where the address is missing details, without assuming the customer will reply.

7 October 2026

Handling fake or abusive return claims calmly

Most return claims are honest, but a few are not, and some are rude. Here is how to document, respond consistently and protect your time without treating every customer as a suspect.

7 October 2026

What to do when a customer refuses COD at the door

A refusal at the door stings, but it also teaches you something. Here is how to note the reason, learn from it and handle the returning parcel calmly.

7 October 2026

What is the difference between gross margin and net margin for a small online seller?

Gross margin looks only at product cost, while net margin subtracts ads, packing and payment fees, so a Rs 500 sale with 40 percent gross may leave only 20 percent net.

7 October 2026

How do I price a gift set including the box and my assembly time?

A gift set costs more than the products inside it, and this example adds box, ribbon and assembly time before arriving at a price that keeps a 40 percent margin.

7 October 2026

Gift cards, store credit or coupons, what is the difference?

These three get mixed up but they are different promises, and knowing which is which helps you pick the right way to give value back to a customer.

7 October 2026

How do I get an email alert every time someone places an order?

The Order Alert Email field decides who is told about a new order. Here is how it falls back to your support email and what is not offered.