23 September 2026
How boAt started
boAt began by selling affordable, rugged audio cables and accessories online before building a full lineup of headphones and speakers.
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From the studio
Practical guides, independent brands, and the details that make a store yours.
23 September 2026
How Blue Tokai Coffee Roasters started
Blue Tokai started by roasting single-origin Indian coffee fresh to order, at a time when most Indian coffee drinkers had never tasted it that way.
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23 September 2026
How Bewakoof started
Bewakoof began as a small line of graphic t-shirts aimed at young, internet-savvy Indians who wanted casual fashion with a sense of humour.
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23 September 2026
"GST and selling online: the basics"
GST rules for small online sellers depend on your specific turnover, state and platform, so treat this as orientation only and confirm details with a CA.
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23 September 2026
From Instagram bio link to your first order
The full journey of moving a brand from Instagram DMs to a real store, from setup to the first sale.
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23 September 2026
"From hobby to brand: when to take the leap"
The signs that a side project has become a real business are usually quiet and operational, not dramatic, and they're worth watching for deliberately.
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23 September 2026
A festive-season calendar for small brands
India's festive calendar gives small brands natural, repeated reasons to sell, but only to founders who plan for it well before the actual dates.
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23 September 2026
Exporting your customers and orders as a CSV
Why a simple CSV export of your customer and order data matters more than it sounds.
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23 September 2026
Customising your storefront theme, hero image, and text
How your Varchas store home reflects your brand through its theme, hero image, and hero text.
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23 September 2026
Customer reviews you own, not reviews you borrow
Why keeping reviews on your own store matters more than screenshots of DMs or marketplace ratings.
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23 September 2026
Coupons that actually move stock
When a coupon helps a Varchas store and how it works without needing a code sent over DM.
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23 September 2026
Connecting Google Analytics to your store
Why knowing how visitors actually behave on your store matters more than counting Instagram profile visits.
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23 September 2026
COD is not going away; plan for it
Cash on Delivery still decides whether a large share of Indian shoppers buy at all, and a brand that treats it as a nuisance loses those sales quietly.
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23 September 2026
Cash on Delivery, the Leads tab, and stock that does not get stuck
How COD orders and unpaid checkouts are tracked on a Varchas store instead of quietly disappearing.
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23 September 2026
What actually happens when an order is cancelled
How cancellation on a Varchas store handles restocking and refunds together, without extra manual steps.
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23 September 2026
Selling to resellers and corporate buyers with lot pricing
How lot pricing lets a Varchas store offer a lower unit price automatically for larger quantities.
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23 September 2026
Building trust without a budget
Trust for a small brand is built through consistency and honesty, not advertising spend, and most of the levers cost nothing but attention.
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23 September 2026
Building an email list from day one
Why an email subscriber list matters even for a small brand, and how it works on a Varchas store.
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23 September 2026
The affiliate programme, and how referral links work
How an affiliate programme with referral links lets people earn by sending customers to your Varchas store.
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