Selling to resellers and corporate buyers with lot pricing
How lot pricing lets a Varchas store offer a lower unit price automatically for larger quantities.
If your brand sells to resellers, boutiques, or corporate buyers alongside regular retail customers, you already know that these orders need a different pricing conversation. A reseller buying fifty units expects a better unit price than someone buying one for themselves, and negotiating that manually for every bulk enquiry eats up time that would be better spent on production.
What lot pricing does
Lot pricing lets you set a lower unit price automatically when a customer orders a larger quantity of a product. Instead of a fixed retail price applying no matter how many pieces someone buys, the price per unit drops once the order crosses a quantity you decide, and the customer sees this reflected directly at checkout, without needing to message you to ask for a bulk rate.
Why this matters for how you sell
A lot of small brands lose bulk orders simply because the buyer had to go through a manual negotiation to get a fair rate, and gave up or went elsewhere before the conversation finished. When lot pricing is set up on your store, a reseller who is used to comparing prices across suppliers can see your bulk rate immediately, place the order, and pay for it through the same checkout as any other customer, whether that is UPI, cards, netbanking, or Cash on Delivery.
How it fits with your existing variants
Lot pricing works on top of your product setup, including colourways and sizes. A bulk buyer might want a mix of sizes across the same colourway, and the pricing can apply to the total quantity ordered for that product, rather than requiring every unit to be identical before the lower rate kicks in. This matters especially for corporate orders, where a buyer might want a spread of sizes for their team rather than fifty of the same size.
| Variant | Colour | Size | In stock |
|---|---|---|---|
| Sand / S | Sand | S | 6 |
| Sand / M | Sand | M | 3 |
| Ink / M | Ink | M | 0 |
Where this fits alongside coupons
Lot pricing and coupons solve different problems and can exist on the same store without conflict. A coupon is usually a short-term push, tied to a season or an announcement, covered in more depth in this post on coupons. Lot pricing, on the other hand, is a standing rule for how your bulk pricing works, and it stays consistent whether or not a coupon campaign is currently running.
Setting this up without overcomplicating it
You do not need a complicated pricing ladder with ten different tiers to make lot pricing useful. Many brands do fine with a single quantity threshold, for example a lower price once an order crosses a certain number of units. The right structure depends on your margins and how your bulk buyers typically order, and this is worked out with you as part of getting your store set up, rather than something you need to configure alone through trial and error.
Keeping retail and bulk on one store
The advantage of having lot pricing built into your store, rather than running bulk orders through a separate WhatsApp conversation, is that everything stays in one admin. A bulk order shows up in your orders list with its own invoice, same as a retail order, so your records for tax and accounting purposes stay in one place instead of split between your store and a side channel.
Next step
If bulk or corporate orders are a meaningful part of your revenue and you are still pricing them manually over chat, this is one of the simpler things to fix with a proper store. The Founding Offer covers the first 10 stores with setup done together. Get in touch at /early-access.