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From the studio

Practical guides, independent brands, and the details that make a store yours.

23 September 2026

How WOW Skin Science started

WOW Skin Science built its business around natural, chemical-free personal care sold directly online at prices closer to mainstream products.

23 September 2026

How Wakefit started

Wakefit set out to fix mattress shopping in India, replacing showroom haggling with a simple, well-made memory foam mattress sold online.

23 September 2026

How to start selling tea online in India

How to choose and source tea leaves or blends, describe flavour honestly, and pack tea so it stays fresh and free of moisture in transit.

23 September 2026

How to start selling t-shirts online in India

How to pick a design niche, choose blanks and print methods, and get printed t-shirts photographed and shipped without cracked prints.

23 September 2026

How to start selling stationery online in India

How to pick a stationery niche, source or design products, and pack notebooks, planners and paper goods so corners survive shipping.

23 September 2026

How to start selling packaged snacks online in India

How to get your snack recipe production-ready, licensed, and packed to survive Indian summers and long shipping routes without going stale.

23 September 2026

How to start selling skincare online in India

What to know about formulation, licensing and honest claims before launching a skincare line, plus how to photograph and ship it safely.

23 September 2026

How to start selling sarees online in India

A guide to choosing a saree category, sourcing from weavers or wholesalers, and photographing drape and pallu so buyers trust the fabric.

23 September 2026

How to start selling plants online in India

How to choose hardy plants to start with, pack roots and soil safely, and set honest care expectations so plants survive the journey.

23 September 2026

How to start selling pickles online in India

How to get a family pickle recipe production-ready, licensed, jarred and shipped without oil leaks, using shelf life you've actually tested.

23 September 2026

How to start selling phone accessories online in India

How to pick phone models and accessory types to stock, check compatibility and build quality, and describe fit so buyers get the right size.

23 September 2026

How to start selling pet products online in India

How to pick a pet product niche, test safety and durability, and ship items pet parents will trust with their dogs and cats.

23 September 2026

How to start selling kids' clothing online in India

How to choose safe fabrics, size kids' clothing accurately by age and height, and pack and ship so parents trust your brand quickly.

23 September 2026

How to start selling jewellery online in India

Choosing between artificial, gold-plated and silver jewellery, sourcing safely, and packaging pieces so they arrive tangle-free and untarnished.

23 September 2026

How to start selling homemade food online in India

What to plan for before selling home-cooked meals or tiffins online — licensing, kitchen hygiene, delivery windows and honest shelf-life claims.

23 September 2026

How to start selling home decor online in India

A guide to picking a decor niche, sourcing or crafting pieces, and shipping fragile items like ceramics and frames without breakage.

23 September 2026

How to start selling handmade jewellery online in India

How to turn a jewellery-making hobby into a small brand, price your time fairly, and show the handmade process buyers are paying for.

23 September 2026

How to start selling haircare online in India

How to pick a haircare formulation route, get the right registrations, and describe and ship oils, shampoos and masks buyers will trust.

23 September 2026

How to start selling gift hampers online in India

How to design a themed gift hamper, source and check every included item, and pack a box that survives shipping and still looks like a gift.

23 September 2026

How to start selling footwear online in India

How to pick a footwear niche, verify sizing and sole quality, and manage the size-related returns that shape this category.

23 September 2026

How to start selling fitness apparel online in India

How to pick fabric and fit for activewear, test it through real workouts, and describe stretch and support so buyers order the right size.

23 September 2026

How to start selling ethnic wear online in India

How to choose a specific ethnic wear category, source fabric and stitching, and plan around festival and wedding season demand.

23 September 2026

How to start selling coffee online in India

How to choose beans or blends, decide on roast and grind options, and pack coffee to protect flavour and aroma through shipping.

23 September 2026

How to start selling clothing online in India

A practical guide to picking a niche, sourcing or stitching your first collection, and shipping clothes without returns eating your margin.