The Founding Offer, explained honestly

Offers aimed at "early users" often come with a catch buried somewhere in the fine print, or a discount that expires so fast it barely matters. This post is here to say plainly what the Founding Offer actually is, since the whole point of it is to be straightforward about what you are getting.

Who this offer is for

The Founding Offer is available to the first 10 stores set up on Varchas. It is not an ongoing discount available indefinitely, it applies specifically to brands getting started early, while the platform itself is still in this founding phase.

What is actually included

There is no setup fee for these first 10 stores, which usually runs at ₹4,999. On top of that, the plan itself is priced at ₹1,499 per month for the first three months, regardless of which plan you choose. And the setup itself is done together with the Varchas team, the same process covered in how the first week of setup goes, rather than something you are left to configure alone.

What happens after the first three months

Beyond the first three months at ₹1,499, ongoing pricing depends on the plan and is worth discussing directly, since it is not something with a single fixed public number right now. If you want to understand what your ongoing costs would look like, the honest answer is to get in touch and have that conversation directly at /early-access, rather than us guessing at a number that might not fit your specific catalogue.

Why this offer exists at all

Being one of the first stores on a new platform comes with some trust required on your part, since there is less of a track record to point to compared to an established option. The Founding Offer exists to make that early trust worth taking, by removing the setup fee and reducing the cost of the first few months while the store proves itself for your brand.

What is not included in "no setup fee"

No setup fee means you are not paying the standard ₹4,999 upfront setup cost. It does not mean the setup itself is rushed or incomplete. The full setup process still applies: catalogue with colourways and sizes, payments through UPI, cards, netbanking and Cash on Delivery, your storefront theme, and everything else covered during onboarding.

Is this offer right for your brand

If you are already running a brand and considering moving off Instagram DMs into a proper store, the Founding Offer removes most of the upfront cost friction of trying that out. If you are still deciding whether an online store makes sense for your brand at all, it is worth reading what Varchas Stores actually is first, and then deciding from there.

Next step

Since this offer is limited to the first 10 stores, the only way to know if a spot is still available is to ask directly. Get in touch at /early-access to start the conversation.