What Varchas Stores is, in plain words
A plain-language explainer of Varchas Stores for a brand that has only ever sold through an Instagram page.
If your brand lives on Instagram right now, you already know the drill. Someone DMs you, you check if the size is in stock, you send a UPI QR code, you wait for the screenshot, and then you write down the address by hand. It works, but it does not scale past a certain number of orders a day, and it puts the entire buying experience on your shoulders.
Varchas Stores gives your brand its own online store, without you having to learn any coding or hire a developer. You get a link like yourbrand.varchas.store to start, and once your own domain's DNS is verified, your store can live at your own domain instead. The Varchas team sets this up together with you, rather than handing you a blank dashboard and a help document.
What actually changes for your customers
Instead of a DM conversation, a customer visits your store, picks a product, chooses a colour and size if you sell variants, and pays through UPI, cards, or netbanking, all handled by Cashfree. If they prefer to pay when the order arrives, Cash on Delivery is supported too. They get an order confirmation by email, and they can track the order's progress on their own order page, without messaging you to ask "where is my order".
What actually changes for you
You get an admin panel where every order sits in one place, with an invoice generated for each one automatically. If a customer starts checkout but does not finish paying, that attempt shows up as a Lead in your admin, so you can follow up instead of losing the sale entirely. If you need to cancel an order, the stock goes back into inventory and the refund is handled as part of the same action.
Beyond individual orders, your store also becomes the place where your catalogue lives properly: products with their colourways and sizes, product types to keep things organised, and if you want to release a themed collection all at once, a Drop that gets its own section on your store home. If you sell in larger quantities to resellers, you can set lot pricing so a bigger order gets a lower unit price automatically.
- 1Catalogue
- 2Checkout
- 3Order record
- Fulfilment
The parts that help you grow
A store is not just a checkout page. Varchas Stores also gives you coupons to run offers, an affiliate programme where people can share a referral link and earn from it, a place for customer reviews to build trust, and a wishlist so browsers can come back later. You can build an email subscriber list from day one, and if you already put in the work making reels or YouTube videos, you can embed them on your store home under a "Behind the brand" section instead of that effort staying locked inside Instagram.
- 1A good first experience
- 2A useful follow-up
- 3An easy return visit
- 4Another reason to buy
Who this is for
This is built for a founder who is running the brand from a phone, between production, packing, and customer replies. You are not expected to sit and configure settings for a week. The setup happens together with the Varchas team, and once it is live, the day-to-day is mostly checking orders and shipping them out.
If you want a deeper look at how the setup itself works, read how the first week of setup goes. If payments are your biggest question right now, this post on UPI and COD walks through exactly how money moves.
Next step
The clearest way to understand a store is to have one built for your brand and see it for yourself. Right now, the first 10 stores get the Founding Offer, with setup done together and no separate setup fee. Head to /early-access to get started.