What Instagram content works for a home decor seller?

Nobody buys a vase because of the vase. They buy it because they can see it on their shelf. Home decor content works when it helps a stranger picture your product in a room that looks like theirs, not a showroom.

Styled corners

A styled corner is a small, finished scene: a console with a lamp, a book, a bowl and a plant. Keep it small enough that one phone frame holds it all, and let your product be the centre without crowding it.

Some pointers:

• Start from a plain wall and clear surface, then add pieces one by one.
• Use three or four objects at different heights for a natural look.
• Shoot in daylight near a window and avoid mixing warm bulbs with window light.
• Name every product in the frame, and mark the one you want to sell.

If you need help with composing, how to photograph candles and home decor covers it, and so does how to choose props for product photos.

Before and after rooms

A before-after post shows a corner of a room with nothing special, then the same corner with your pieces added. It is a strong format, since the change is visible and the products are the cause.

Keep the camera in exactly the same place, at the same time of day, so the light is similar. Do not mislead, so avoid fixing the wall colour, cleaning the floor or adding other furniture only in the "after" frame unless you say so. If you changed more than your own products, mention that in the caption. It is better to show a modest honest change than a dramatic one that looks staged.

Size-in-context photos

Decor returns often come from surprise at size. Show the item next to things people know: a sofa, a table, a door, a wall switch plate, a hand. Put the actual dimensions in the caption, measured by you with a tape.

How to photograph products for scale lists simple ways to do this. For wall pieces, hold up the item in the intended spot and take a straight-on photo so people can judge proportion against furniture.

Do not state a measurement you have not taken. If your supplier gives the size, check it before posting.

DIY styling tips

Tips make followers return. Short ideas can be enough:

• How to hang three frames in a row without measuring twice.
• Ways to place a mirror to bounce window light.
• How to group candles or planters in odd numbers.
• How to refresh a shelf without buying new things.

You are sharing taste, not rules. Say "I like" or "this works for me". Do not say a piece goes with every room or every colour scheme, because homes differ. Do not name a material such as solid wood, brass, or marble unless your supplier confirms it. If it is engineered wood or a coated metal, say that. Customers forgive a plain description more than a false one.

Links and listings

Each post should send people to a page with size, material, weight, colour and care. If you are starting out, how to start selling home decor online in India lists what to prepare first.

Try one styled corner and one size-in-context post this week. Shoot both at the same table, in the same light, and you will have two weeks of content from one hour of work.