What should my first welcome email to a new subscriber say?
A welcome email needs only a short story, a few best sellers and a clear way to order; here is a structure you can copy and fill in with your own words.
The job of a welcome email
When someone gives you her email address, she is curious about you. The first email is your chance to answer, in a minute of reading, three questions: who are you, what do you sell, and how does she buy. Nothing more.
Send it soon after she signs up, while your name is fresh in her mind.
A simple structure
Use four short parts.
1. A friendly opening
Thank her for joining and say what she will hear from you. "Thanks for joining. I will write about once a month with new batches, small stories and the occasional offer."
If you promised something at sign-up, such as a first look or a code, deliver it in this first message.
2. Your story in a few lines
Tell her why you started. Keep it real and plain: where you make things, who helps, what you care about. Three or four sentences, no slogans. A photo of you or your workspace helps if you have one.
3. Your best sellers
Show two or three products that people ask about most. For each, give a name, a line on what makes it good, and a link. You know your own best sellers from your orders list in the admin, so choose from facts, not hopes.
Keep the tone helpful: "If you are not sure where to start, this is the one most people pick."
4. How to order and get help
Explain in two lines how ordering works: pay online or choose cash on delivery if you offer it, how long dispatch takes, and where to message you. Give your WhatsApp number or reply address. Tell her that she can simply reply to the email.
Keep it short
Aim for something that fits on a phone screen or two. Short paragraphs, one link per product, one clear next step. Overloading the first message makes it less likely she reads to the end.
Sound like yourself
Write the way you speak to customers on WhatsApp. If you usually write in a mix of English and your own language, do that, as long as your readers will follow it. Avoid corporate phrases.
Things to leave out
- A long list of every product
- Discount banners everywhere
- Claims you cannot back up
- Any promise about how often she will hear from you that you will not keep
Do not claim performance
You may read that welcome emails are opened more than others. Ignore claims like that; you will see your own results over time. Try one version for a month, then adjust.
Next steps
Once the welcome is set, plan your regular rhythm; see how to write a newsletter for a tiny brand. If you are still gathering names, read how to build an email list from Instagram followers and why email still beats every other channel for repeat sales.