The partner programme, for agencies and freelancers

If you run an agency, work as a freelancer helping small brands with design, marketing, or social media, or simply know several brand owners who are still selling through Instagram DMs, there is a real opportunity in pointing them toward a proper store. The partner programme exists specifically for that.

What the partner programme is

The partner programme lets agencies and freelancers earn by referring brands to Varchas Stores. If you already work closely with small brand owners, you are often the person they trust for advice on how to run their business online, which puts you in a natural position to introduce them to a store built specifically for their needs.

Why this fits agencies and freelancers specifically

Agencies and freelancers working with small brands usually see the same pain points repeatedly: a brand doing well on Instagram but drowning in DM-based orders, unable to scale past a certain point without a proper checkout. Recommending Varchas Stores in that situation is not a stretch, it solves a problem you are probably already discussing with your clients anyway.

How this is different from the affiliate programme

It is worth distinguishing this clearly from the affiliate programme, since the two sound similar but serve different purposes. An affiliate refers customers to a specific existing store using a referral link in the shape yourstore/r/your-code, earning from purchases made on that one store. The partner programme is about referring entirely new brands to Varchas itself, helping a brand that does not yet have a store get set up with one.

What this means for the brands you refer

A brand you refer through the partner programme goes through the same setup-together process as any other Varchas store, including catalogue setup, payments, and their storefront theme. If they are among the first 10 stores, they also benefit from the Founding Offer, which can make the referral an easier conversation to have with a brand owner who is still on the fence about the upfront cost of moving off Instagram.

Why this works well if you already advise brands

If part of your work already involves telling brand owners what they should be doing differently, whether that is around their content, their pricing, or their operations, adding "you need a proper store, and here's one I'd recommend" to that advice is a natural extension of the relationship you already have, not a separate sales pitch you need to construct from scratch.

Getting started as a partner

Becoming a partner starts with a direct conversation, the same as setting up a store does. There is no separate signup flow to describe here beyond reaching out and discussing how the partnership works for your specific situation, whether you work with one brand or several.

Next step

If you regularly work with small brands and think a proper store would genuinely help them, it is worth having that conversation both for their sake and your own. Get in touch at /early-access to find out more about the partner programme.